1 Who We Are
This Privacy Policy applies to ad777.world — an online casino and sports betting platform operated for Pakistani players. When this policy refers to "ad777," "we," "us," or "our," it means the operator of the ad777.world platform. When it refers to "you" or "your," it means any registered user or visitor to the platform.
ad777 is the data controller for personal information collected through ad777.world. As data controller, ad777 is responsible for deciding what personal information is collected, for what purposes it is used, how long it is retained, and with whom it may be shared in the course of running the platform.
If you have any questions about this policy or about how your personal data is handled, the first point of contact is our support team at support@ad777.world. We aim to respond to all privacy-related queries within 5 business days.
2 Personal Data We Collect
ad777 collects personal data through several channels — directly from you when you register or use the platform, automatically through your device and browser as you interact with the site, and occasionally from third-party services we use to verify identities and process payments.
2.1 Data you provide directly
- Registration information: Full name, Pakistani mobile number, date of birth, and any other details submitted when creating your ad777 account.
- Identity verification documents: CNIC copy, proof of address, or other documents requested during KYC verification.
- Payment information: Mobile wallet account details (Easypaisa, JazzCash, NayaPay, SadaPay), bank account details for IBFT transfers, and card details for Visa/Mastercard transactions. Full card numbers are not stored by ad777 — they are handled by our PCI-DSS compliant payment processor.
- Support communications: Messages you send to ad777 support via email or live chat, including any attachments or documents you provide during a query.
- Preferences and settings: Responsible gaming limits, communication preferences, and display settings you configure in your account dashboard.
2.2 Data collected automatically
- Device and browser information: IP address, device type and model, operating system, browser type and version, screen resolution, and network carrier where detectable.
- Usage data: Pages visited on ad777, time spent on each section, games launched, bet amounts and outcomes, session duration, and navigation patterns.
- Transaction logs: A complete record of all deposits, withdrawals, bets, game results, and bonus transactions associated with your account.
- Cookie and tracking data: Information collected through cookies and similar technologies as described in Section 6 of this policy.
Note on payment data: ad777 does not store full card numbers or CVV codes. Payment processing is handled by certified third-party payment processors. ad777 retains only the reference data needed to match transactions to accounts — such as a masked account number or transaction reference.
Summary: What We Collect and Why
| Data Type |
Example |
Primary Purpose |
| Identity data | Full name, CNIC, date of birth | Account registration, age verification, KYC compliance |
| Contact data | Mobile number | Account access, security alerts, support |
| Payment data | Easypaisa wallet, IBFT account | Processing PKR deposits and withdrawals |
| Transaction data | Deposit history, bet records, withdrawals | Account management, dispute resolution, AML compliance |
| Device & usage data | IP address, device type, pages visited | Security, fraud prevention, platform optimisation |
| Communications data | Support messages | Resolving queries, quality assurance |
| Preferences data | Deposit limits, marketing opt-in | Personalisation, responsible gaming tools |
3 How We Use Your Personal Data
ad777 uses your personal data only for purposes that are clear, legitimate, and proportionate to the information collected. The specific uses are:
- Account operation: Creating and maintaining your ad777 account, verifying your identity, enabling login and security functions, and providing access to the platform's games and betting services.
- Payment processing: Executing your PKR deposits and withdrawals through Easypaisa, JazzCash, NayaPay, SadaPay, bank transfer, and card methods. Matching payment transactions to your account records.
- Compliance and legal obligations: Verifying your age and identity as required by our operating obligations. Maintaining transaction records for AML purposes. Responding to lawful requests from regulatory or law enforcement authorities.
- Security and fraud prevention: Detecting and preventing unauthorised account access, detecting duplicate account creation, identifying unusual transaction patterns that may indicate fraud, and protecting the platform's integrity for all users.
- Platform improvement: Analysing aggregated, anonymised usage data to understand how players use ad777, which features are most valued, and where the platform can be improved. Individual-level data is not used for this purpose without anonymisation.
- Customer support: Using your account history and communication records to resolve support queries and disputes effectively and fairly.
- Marketing communications: Sending promotional messages about ad777 bonuses, new games, and platform features — only to players who have opted in. See Section 10 for how to manage these preferences.
- Responsible gaming: Monitoring gaming activity to identify patterns that may indicate problem gambling, and providing access to the responsible gaming tools set up in your account settings.
4 Legal Basis for Processing
ad777 processes your personal data under the following legal bases, depending on the specific use:
- Contractual necessity: Processing your identity data, payment data, and transaction records is necessary to deliver the services you signed up for when creating an ad777 account. Without this processing, we cannot operate your account.
- Legal obligation: Identity verification, age checks, AML transaction monitoring, and record-keeping obligations require processing certain categories of personal data regardless of your preferences.
- Legitimate interests: Security monitoring, fraud prevention, platform analytics, and support operations are based on ad777's legitimate interest in protecting the platform and its users — balanced against your privacy interests.
- Consent: Marketing communications and optional personalisation features are processed based on your explicit consent, which you can withdraw at any time without affecting your account.
Where ad777 relies on legitimate interests as a legal basis, we carry out a balancing test to confirm that our interests do not override your rights and interests. If you have concerns about any specific use of your data, contact support@ad777.world to discuss it.
5 Data Sharing
ad777 does not sell your personal data. We share it only with the following categories of recipients, and only for the purposes described:
- Payment service providers: Easypaisa, JazzCash, NayaPay, SadaPay, IBFT banking partners, and card payment processors receive the payment data necessary to execute your deposits and withdrawals. These providers operate under their own privacy policies and security standards.
- Game providers: Software studios whose games you play on ad777 may receive anonymised session identifiers and game event data to support game functionality and fair play auditing. Personal identity data is not shared with game providers.
- Identity verification services: Third-party KYC providers may receive your submitted identity documents for verification purposes. These providers are contractually bound to use your data only for the verification service and to delete it after processing.
- IT infrastructure and security providers: Hosting, database, and cybersecurity service providers who process data on our behalf as data processors, under strict contractual agreements limiting how they may use it.
- Legal and regulatory authorities: Law enforcement agencies, financial regulators, or courts may receive data where ad777 is legally required to disclose it. We will notify you of such disclosures where legally permitted to do so.
All third parties who receive personal data from ad777 are subject to data processing agreements that require them to handle your information securely, use it only for the stated purpose, and not share it further without authorisation.
6 Cookies & Tracking Technologies
ad777 uses cookies and similar tracking technologies to operate the platform, improve your experience, and maintain the security of your session. Here is what we use and why:
- Essential cookies: Required for the platform to function. These maintain your login session, remember your language and display preferences, and enable security features like CSRF protection. You cannot opt out of essential cookies without stopping ad777 from working.
- Analytics cookies: Used to understand how players navigate the platform — which pages are visited, how long sessions last, and where users encounter difficulties. Analytics data is aggregated and does not identify you personally. These cookies can be disabled without affecting platform functionality.
- Functional cookies: Remember optional preferences you have set — such as game lobby filters or responsible gaming reminder timings — so you don't have to reconfigure them each session.
ad777 does not use third-party advertising cookies or allow advertising networks to place tracking technologies on the platform. The cookies used are limited to those directly supporting platform operation and improvement.
You can manage cookie preferences through your browser settings. Blocking essential cookies will affect platform functionality. For analytics and functional cookies, browser-level opt-out is the mechanism — ad777 does not currently operate a separate cookie consent manager, but this is on our development roadmap.
7 Data Retention
ad777 retains personal data for as long as it is necessary for the purpose it was collected and to comply with legal obligations. Specific retention periods are:
- Account data and transaction records: Retained for a minimum of 5 years after account closure to satisfy financial record-keeping and AML compliance obligations.
- Identity verification documents: Retained for 5 years from the date of verification or 5 years from account closure, whichever is later.
- Support communications: Retained for 3 years from the date of the last interaction, to support dispute resolution and quality review.
- Gaming activity logs: Retained for 5 years for regulatory compliance and dispute resolution purposes.
- Marketing consent records: Retained for 3 years from the date of consent or withdrawal of consent, to demonstrate compliance with your marketing preferences.
Once the applicable retention period has expired and there is no other legal or legitimate reason to hold the data, ad777 will securely delete or anonymise the information. Anonymised data — where your identity has been irreversibly removed — may be retained indefinitely for aggregate analytics purposes.
8 Security Measures
ad777 applies a layered approach to data security, combining technical controls, operational procedures, and access management to protect your personal information:
- Encryption in transit: All data transmitted between your device and ad777 is encrypted using TLS 1.2 or higher. This applies to every page, every login, and every transaction on the platform.
- Encryption at rest: Sensitive data stored in ad777's databases — including identity documents and payment references — is encrypted at rest using AES-256 or equivalent standards.
- Access controls: Access to personal data within ad777's systems is restricted to staff and systems with a documented need. Access rights are reviewed regularly and revoked immediately when no longer required.
- Intrusion detection: Automated monitoring systems run continuously to detect unusual access patterns, failed login attempts, and other indicators of potential security incidents.
- Regular security review: ad777's platform and infrastructure undergoes periodic security assessments to identify and address vulnerabilities before they can be exploited.
In the event of a data breach that is likely to result in a risk to your rights, ad777 will notify affected users as soon as practicable after the breach is discovered, and will take immediate steps to contain and investigate the incident.
9 Your Privacy Rights
As a user of ad777, you hold the following rights with respect to your personal data. These are genuine rights you can exercise by contacting support@ad777.world:
👁️
Right of Access
You can request a copy of all personal data ad777 holds about you. We will provide this within 30 days of receiving your verified request, at no charge for the first request in a 12-month period.
✏️
Right to Rectification
If any personal data ad777 holds about you is inaccurate or incomplete, you have the right to request a correction. Update your name or contact details directly in your account settings, or contact support for other data.
🗑️
Right to Erasure
You can request deletion of your personal data where it is no longer necessary for the purpose it was collected, where you have withdrawn consent, or where we have no overriding legal basis to retain it. Mandatory retention periods under AML law limit this right for some categories of data.
⏸️
Right to Restriction
In certain circumstances — for example while a dispute about accuracy is being resolved — you can ask ad777 to pause processing of your personal data without deleting it.
📦
Right to Portability
For data processed on the basis of your consent or contract, you can request a copy in a commonly used, machine-readable format to transfer to another service. Contact support to initiate a data portability request.
🚫
Right to Object
You can object to processing based on legitimate interests where you have grounds relating to your particular situation. You always have the absolute right to object to direct marketing, which will be acted on immediately with no questions asked.
To exercise any of these rights, email support@ad777.world with your request. We will verify your identity before processing the request and respond within 30 days. We may need to ask for clarification if the request is complex. Where we cannot fulfil a request — for example due to a legal retention obligation — we will explain why clearly.
10 Marketing Preferences
ad777 sends promotional communications — including bonus offers, game launch notifications, seasonal promotions, and referral programme updates — by SMS and in-app notification to players who have opted in to receive them.
You are in control of these communications at all times:
- Opt out via account settings: Log into your ad777 account, go to Settings, and update your communication preferences to turn off any or all marketing channels.
- Opt out via SMS: Reply STOP to any marketing SMS from ad777 to unsubscribe from SMS marketing immediately.
- Opt out via support: Email support@ad777.world requesting removal from marketing lists. We will process this within 5 business days.
Withdrawing marketing consent does not affect your ability to use ad777 or receive operational communications — such as security alerts, deposit confirmations, withdrawal notifications, and support responses. These are not marketing messages and cannot be disabled without closing your account.
11 Children's Privacy
ad777 is strictly an 18+ platform. We do not knowingly collect or process personal data from individuals under the age of 18. Age verification is performed during the registration and KYC process for all accounts.
If ad777 discovers that an account has been created by someone under 18, or receives information suggesting this, the account will be immediately suspended, all transactions will be reviewed, and the account will be permanently closed. Any deposits made by an underage user will be returned to the payment method used, less any amounts already wagered.
If you believe a person under 18 has registered an account on ad777, please contact support@ad777.world immediately with the relevant details so we can investigate and act on the matter.
12 Updates to This Privacy Policy
ad777 may update this Privacy Policy from time to time to reflect changes in how we operate, changes in the services we offer, or to comply with updated legal requirements. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page.
- Send a notification to your registered mobile number or display a prominent notice on the platform.
- Where a change significantly affects your rights, provide at least 14 days' notice before the change takes effect.
Continuing to use ad777 after the effective date of a policy update constitutes acceptance of the revised policy. The current version of this policy is always available at ad777.world/privacy-policy. We recommend reviewing it periodically, particularly after receiving an update notification.
13 Contact Us
For any questions about this Privacy Policy, to exercise your data rights, or to raise a privacy concern about how ad777 handles your personal information, please contact us:
- Email: support@ad777.world — mark your subject line with "Privacy" for fastest routing.
- Live chat: Available 24/7 in your ad777 account dashboard for urgent queries.
ad777 will acknowledge all privacy-related queries within 2 business days and provide a substantive response within 30 days. For complex requests, we may need up to 60 days and will inform you of this extension within the initial 30-day period.
If you are not satisfied with our response to a privacy concern, you have the right to escalate the matter. Details of the escalation process are available from the support team on request.
